005 / 005
PUBLIC VERDICT

The
Survey

What people thought — across different groups

005 — Survey Data

The verdict

Total Responses
26
Collected March 6–12, 2026
Overall Winner
Human
80.8% preferred the human-designed brand
AI Detected
69%
Could identify which project was AI-made

Overall Preferences

N = 26 respondents · all groups combined
Overall preference — which brand identity do you prefer?
Human
80.8%
19.2%
AI
Visual quality — which looks better?
Human
61.5%
26.9%
AI
11.5% — TIE
Brand coherence — which feels more like a real brand?
Human
34.6%
42.3%
AI
23.1% — TIE
Emotional impact — which made you feel something?
Human
80.8%
15.4%
AI
3.8% — TIE
Average ratings across all dimensions (1–5)
Human — Visual
4.4
/ 5
AI — Visual
3.5
/ 5
Human — Brand
4.2
/ 5
AI — Brand
4.1
/ 5
Human — Emotion
4.5
/ 5
AI — Emotion
2.9
/ 5

Group 1 — Creatives

N = 4 respondents · designers + other creatives
Overall preference
Human
100%
AI
Average ratings (1–5)
Human — Visual
4.8
/ 5
AI — Visual
3.3
/ 5
Human — Emotion
4.3
/ 5
AI — Emotion
2.0
/ 5
Could they detect the AI?
Correct
50%
50%
Wrong

Group 2 — Non-Creative

N = 15 respondents · general public
Overall preference
Human
86.7%
13.3%
AI
Average ratings (1–5)
Human — Visual
4.3
/ 5
AI — Visual
3.5
/ 5
Human — Emotion
4.7
/ 5
AI — Emotion
3.3
/ 5
Could they detect the AI?
Correct
86.7%
13.3%
Wrong

Group 3 — Tech & Marketing

N = 7 respondents
Overall preference
Human
57.1%
42.9%
AI
Average ratings (1–5)
Human — Visual
4.3
/ 5
AI — Visual
3.6
/ 5
Human — Brand
3.6
/ 5
AI — Brand
4.3
/ 5
Could they detect the AI?
Correct
42.9%
57.1%
Wrong

Post-Reveal Insights

After participants learned which was AI
Did they change their mind after learning which was AI?
No change
84.6%
15.4%
→ Human
4 of 26 switched to human after reveal · 0 switched to AI
How effective is each approach? (1–5 scale)
Human Effectiveness
4.3
/ 5
AI Effectiveness
3.3
/ 5
Can AI replace human designers? (1 = No way, 5 = Absolutely)
Average Score
2.5
/ 5 — leaning towards "no"
Distribution: 6 scored 1 · 7 scored 2 · 8 scored 3 · 3 scored 4 · 2 scored 5
Final Verdict
80.8%

chose the human-designed brand

The human design won on visual quality and emotional impact. AI scored competitively on brand coherence — but when it came to making people feel something, the gap was decisive: 4.5 vs 2.9 out of 5. Even those who couldn't detect the AI (31%) still preferred the human work.
SURVEY RESULTS — DATA DRIVEN — HUMAN PERCEPTION — DESIGN QUALITY — PREFERENCE — PROFESSIONAL — EMOTIONAL — SURVEY RESULTS — DATA DRIVEN — HUMAN PERCEPTION — DESIGN QUALITY — PREFERENCE — PROFESSIONAL — EMOTIONAL —