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FINAL OUTPUT

The
Results

Two complete brand identities — compared

The outcomes

01 — Logo Concept
Human
Human-designed SOMA logo

Hand-painted letters traced with honey, photographed, scanned, and manually vectorized in Illustrator. The logo carries the imperfections of something literally made by hand.

AI
AI-generated SOMA logo

AI-generated wordmark with a drop symbol featuring a curved S interior line — referencing oil and the brand name. Vectorized manually in Figma from raster output.

02 — Visual Identity
Human
Human visual identity for SOMA

Earth tones grounded in real-world lighting tests. Hand-crafted typography with honey-traced lettering. A tactile, organic identity built through physical experimentation.

AI
AI visual identity for SOMA

Moodboard-derived palette with Canela serif typography. A polished, cohesive identity assembled in minutes from AI-generated references and color extraction.

03 — Packaging
Human
Human-designed SOMA packaging

Photographed with two cameras and a mini light box. Composited in Photoshop to resolve physical constraints. Retouched and supplemented with human-made stock for tonal consistency.

AI
AI-generated SOMA packaging

The strongest AI deliverables. Classic brown pipette bottles with an apothecary feel. Labels with readable text, serial numbers, QR codes, and ingredient lists.

04 — Moodboard
Human
Human moodboard for SOMA
AI
AI moodboard for SOMA
05 — Brand Messaging
Human
"Sensual | Intimate | Emotional"

Harnessing the quiet power of nature, we've created a sensuous oil that melts into the skin, nourishing you from the outside in. Our science-backed blends use organic botanicals to help you feel more present in your body, enhancing every moment of intimacy and touch.

AI
"Sensuality, simplified."

SOMA is a botanical ritual designed to slow the moment and reconnect body and mind. Crafted from nourishing plant oils and warm aromatic notes, the formula transforms everyday touch into an intimate sensory experience. The minimalist composition, soft textures, and earthy tones reflect a philosophy of quiet luxury — where intimacy is natural, unhurried, and deeply personal.

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